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ALLSAINTS ACTIVEWEAR
For my Buying Strategy project I created an athleisure capsule collection for the famous British heritage brand, AllSaints. I developed a multi-purpose collection that aligns with the gritty urban aesthetic of AllSaints. Consumers seek functionality and fashionability, therefore with my ‘New Yorker’ collection I wanted to meet these needs and saw an opportunity to incorporate streetwear and activewear into a traditionally punk brand. The colour-palette is muted and wearable including a spin on traditional leopard print, focusing on dark tones. An emphasis was made on the unusual trims such as the double zip gilet and reflective tape joggers and catsuit. The fabrics are innovative with moisture wicking and shaping properties, allowing the garments to be worn for all occasions.
Email: ellielesbirel@hotmail.co.uk
LinkedIn: www.linkedin.com/in/eleanor-lesbirel
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